You Don’t Want to Hear This from Your Listing Agent

You Don’t Want to Hear This from Your Listing Agent

You Don
't Want to Hear This from Your Listing Agent | MyKCMYou’ve decided to sell your house. You begin to interview potential real estate agents to help you through the process. You need someone you trust enough to:

  • Set the market value on possibly the largest asset your family owns (your home)
  • Set the time schedule for the successful liquidation of that asset
  • Set the fee for the services required to liquidate that asset

An agent must be concerned first and foremost with you and your family to garner that degree of trust. Make sure this is the case.

Be careful if the agent you are interviewing begins the interview by:

  • Bragging about their success
  • Bragging about their company’s success

An agent’s success and the success of their company can be important considerations when deciding on the right real estate professional to represent you in the sale of your house. However, you first need to know that they care about what you need and what you expect from the sale. If the agent is not interested in first establishing your needs, how successful they may seem is much less important.

Look for someone with the heart of a teacher’ who comes in prepared to explain the current real estate market to you, and is patient enough to take the time to show you how it may impact the sale of your home; not someone only interested in trying to sell you on how great they are.

You have many agents from which to choose. Pick someone who truly cares.

Marketing Success Beyond the Spring Season

Marketing Success Beyond the Spring Season

While it is true that the early to mid “Spring Market” is historically the busiest season for real estate transactions, there are some real advantages to listing your property during the summer and fall months.

First your home looks spectacular! Curb appeal is at its peak during the summer. Trees are green and full, skies are blue, flowers are in full bloom and lawns are lush and green. The trend for transitional inside /outside living space is as hot as the afternoon sun. During these months, it is easy to showcase the enhanced living space of your home in the guise of patios, decks and front porches. A home with a pool, this is the best time to maximize the value that comes from being able to beat the heat in style in your very own backyard oasis.


A huge benefit to listing your home this time of the year comes in the form of less competition. It is also not usual for the seller to pull their homes off the market during the summer. So new listings are like candy to home buyers who are waiting for new inventory. With children home, vacations planned, or perhaps visitors from out of town, sellers may feel that routine is disrupted and they will wait to re-list in the fall when everything returns more or less to normal. The truth is this kind of thinking gives those listings in the market an advantage – lower inventory means your home will stand out among the motivated homebuyers!


Gloria Benaroch is committed to getting you the best price for your home in the least amount of time, whether you decide to list next week, next month or next year. While some Realtors might discourage seller from listing this time of year based on the traditional ebb and flow of the real estate market, I know from experience that homes in all price ranges sell every week of the year. If you are thinking of selling, and are not ready today, I encourage you to plan and take advantage of your inviting outdoor living areas especially here at the Jersey Shore as we have our Indian summer and the bright blue skies by calling me to schedule your exterior professional photography! Preparation is the key to success, and I am dedicated to helping you prepare your home for your listing success. I am yours to count on.

This week Long Branch Condo Report

It still is a buyers' market for condos in Long Branch


Download Gloria_benaroch_Market_Update_[Condo]_NJ_LONG_BRANCH

Showing a condo today that had valet parking

I am soo incensed today. I was showing condos to a family today in Long Branch, NJ along the ocean and one of the condos a high rise called the Imperial House had valet parking.

I told the man that I was a REALTOR and that I was only there for about 15 to 20 minutes and that my people were behind me. He said I still had to valet it as well as my people.

We valeted it and I showed the unit absolutely beautiful and unobstructed views of the ocean, then we went down to get our cars, and the guy actually stood there waiting for a tip. Can you believe that? Just for 15 minutes of parking? Now mind you there were spots right by the entrance marked for unit owners 30 minute parking only he could have let us park there, but no they wanted their tip money.

I wonder how many owners know about this and how do other REALTORS feel about this. Frankly I am NOT going to show the Imperial House during the summer months. I don't feel I should have to valet my car with them, as I am hoping to sell the Owners unit.

Tell me what do you think about that?


I had posted this to a real estate community as well yesterday and this was on of the replies which really opened my eyaes and I am glad for it.

"Let me preface this by saying that you asked for opinions, so please don't be offended, it's just my opinion based on the facts you gave.

I would have tipped the guy for both my car and my clients' car, no questions asked. To do otherwise seems petty and I think would reflect badly on me as an agent.

Think about it – regardless of why, or for how long or shot a time, you are utilizing the valet services. You're a REALTOR hoping to sell a beautiful oceanside property, and if you do, you'll pocket a nice commission (thousands of dollars). The guy parking your car is probably minimum wage plus tips, and he has to park and retrieve your car just like he has to do with every other car who goes in and out of there. In your case, to not hold things up, he has to go get two cars at the same time since you guys came together and will be leaving together, which probably requires two guys servicing your group.

I would have pointed out to the prospective buyers the benefits of being able to afford a lifestyle that includes valet service for your vehicle. It's probably something that would resonate with anybody looking at that type of luxury property. Not to mention, it's safer for my wife and children (and myself) to be able to not have to park in a dark parking lot and then walk to the building – or the convenience of being able to unload the groceries right there at the front door and not trek across the lot, or any of a dozen or more advantages that such a service provides.

I hope to God that 1) you paid the valet tip (what would it be, a few bucks each car, five bucks each tops?) for your prospective buyers, and 2) that you didn't complain to them about it. Seriously, it would not reflect well on you, and I can only imagine the thoughts that it might provoke about you to them – like "why is she acting so cheap when we know she's going to make a fat check off of this sale?" or "I can't believe how awkward that was, and how rude she was to the valet", or "I can't believe she didn't pay the valet's tip for us", or who knows what other things they might've thought.

This was a chance to make your buyers see that buying this place would make them a big shot by upping their quality of life, and that you were a seasoned professional who could navigate that world but yet is so down to earth. I'm guessing that that isn't the impression they were left with, though. And that's unfortunate. Christopher Cassidy."

Thank you Christopher for opening my eyes and making me look at it from a different perspective.

Presidential Towers Long Branch NJ

Presidential Towers – Long Branch, NJ

Presidential Towers is a 24 unit luxury high rise building built in 1989. Presidential Towers has condos with 2, 3 or 4 bedrooms some of the condos have two levels, all with plenty of space and closets for storage. There are 4 different models, with sizes ranging from 2,207* sq ft to 3,463* sq ft. This waterfront high rise offers beautiful ocean and sunset views.

The Presidential includes common area, exterior maintenance, pool and heat.

Presidential Towers is located steps from Seven Presidents Park, and offers beach access, a pool and underground parking.  Easy commute to transportation to NYC, exciting Pier Village, rivers and marinas.

The town of Long Branch is one of the largest cities on the New Jersey shore. From the period of the 1860's through the First World War, it was also the most glamorous. It hosted summers to the like of Diamond Lil and Jim Brady. Fortunately, Long Branch is now enjoying a rebirth. Long Branch residents enjoy the beach and new boardwalk as well as Seven Presidents Oceanfront Park. There are a large number of outstanding restaurants as well as a lively nightlife for the young and hip or the young at heart!

The Presidential General Info:

·     2, 3, or 4 bedrooms some units have 2 levels

·     Full appliance package

·     Incredible full views of Atlantic Ocean

·     Sunset Views

·     Private balconies

·     Underground parking

·     Pool

·     Common area, exterior maintenance, heat and hot water

·     Walking distance to beach

·     Minutes to Garden State Parkway, Ferry to NY

·     Available to rent or buy

·     Boating, fishing and all water activities

·     Boardwalk along water


Pres tower 

Presidential Condos For Sale


New Townhouses on Patten Ave Long Branch, NJ

New Construction in Long Branch on Patten Avenue. Riverpointe Below are the links to the information on these waterfront townhouses.

Here are the detailed Listing Information:
20924985 – Details: 597 PATTEN AVE, LONG BRANCH, NJ – $589,000
20924984 – Details: 595 PATTEN AVE, LONG BRANCH, NJ – $598,000
20924983 – Details: 599 PATTEN AVE, LONG BRANCH, NJ – $629,000
20924978 – Details: 607 PATTEN AVE, LONG BRANCH, NJ – $649,000
20924980 – Details: 605 PATTEN AVE, LONG BRANCH, NJ – $649,000
20924976 – Details: 609 PATTEN AVE, LONG BRANCH, NJ – $649,000
20924982 – Details: 601 PATTEN AVE, LONG BRANCH, NJ – $679,000
20924981 – Details: 603 PATTEN AVE, LONG BRANCH, NJ – $679,000

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